Organic Valley CEO Shawna Nelson puts the focus on farmers, opportunities and connection.
Her journey with Organic Valley started when she applied to be a human resources intern in 2005. The initial summer internship turned into a semester-long experience and then a full-time position. It’s safe to say that Nelson knows the cooperative inside and out. Given all of her experience and zeal, the board knew without a doubt that they had found their next CEO.
“I grew up in Viola, and after graduating from Kickapoo High School in 2002, I pursued a business degree with a minor in accounting from UW-Stevens Point,” explains Nelson. “I was eager to apply my skills in a meaningful way, and Organic Valley provided the perfect opportunity. During my interview, I was told it was the busy season, and it would slow down. Here we are 20 years later, and I’m thankful it never did. I am grateful for the chance to grow with such a values-driven cooperative. With energy and heart, I am ready for the important work ahead.”
PASSION AND PRIORITIES YIELD OPPORTUNITIES
What makes Nelson stand out in her role is her passionate commitment to the men and women who built and run this cooperative—the farmers, other leaders and support staff who are all dedicated to the very important mission of providing a healthier future. She believes Organic Valley’s greatest strength is its collective voice. Everyone shares the same vision and forms a fantastic team. People, animals and the planet come first.
“It’s a tremendous honor to serve our team and fight for the organic family farms,” says Nelson. “My role allows me to work on meaningful projects that support our farmers while delivering high-quality organic food to our consumers. Every day brings new opportunities to grow and lead with purpose, and I’m committed to making a difference in the lives of our farmers and their families. Although I work hard, working for the farmers is incredibly humbling because they are working as hard if not harder than me every day.”
FACE-TO-FACE WITH FARMER-OWNERS
Nelson strives to foster authentic relationships with the Organic Valley farmers—the true reason the cooperative exists. Organic Valley is the nation’s largest farmer-owned organic cooperative, and there are more than 1,600 family farms in 29 states across the nation, with more farmers joining each year. She travels to visit these farms, host town hall meetings with farmer-owners, collaborate with processing partners, attend industry events or meet with policymakers, consumers and customers. Connecting with the farmers is the privilege she loves the most.
“I have celebrated with farmers on significant occasions such as the first day their milk is picked up by the organic truck. I help them navigate through challenging situations, and I show them I care by advocating for the interest of organic farms,” says Nelson. “Although technology facilitates communication, nothing can replace a handshake, sharing experiences or having a conversation over a nutritious organic meal.”
FAMILY TIES
Outside of her CEO duties, Nelson focuses on her roles as wife and mother. Her parents and in-laws are also very dear to her. They were all instrumental in helping her achieve her vocational milestone, and they keep her grounded and well supported. She also attributes her commitment to family farms to her grandparents. While Nelson was growing up, her grandparents were farmers, and she witnessed the challenges they faced. This instilled in her a commitment to provide better opportunities for farmers.
“Balancing work and family is challenging, but I manage with the amazing support I have,” says Nelson. “At work, my colleagues and the farmers I serve are part of my community, and we rely on each other. Their encouragement and dedication to our mission inspire me to achieve balance and stay focused on what truly matters.”
GROWING TOGETHER
As she looks into the future and how she can move Organic Valley forward, she knows that working with and listening to the community—our community—are key. Without the community’s input and support, Organic Valley wouldn’t be thriving the way it is today.
“The community shows up and cheers for us and others help when needed. There is truly nothing out of reach when you have a community like ours,” Nelson says. “I am incredibly grateful to be born and raised here, and each day I am inspired by the support and opportunities we have. This region has made me who I am today, ready to lead with passion and commitment.”
This feature was originally published in Coulee Region Women, August/September 2025 issue.