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HPW Internship: L.I.F.Training

Posted by Deising, Deanna - June 19, 2017 - 2017 Internships, Community, HPW Internships, In-State

HPW Student Internship Experience – Louis Lang Summer 17′

Interning at L.I.F.Training (Lift) has given me the opportunity to train clients, learn how to run and manage a small private owned business, and work on the marketing side of a business. I have been able to use many of the skills I have learned at UWSP on a daily basis. While training clients I had to opportunity to use interpersonal skills to create relationships that created an atmosphere that the client and myself enjoyed. When the client enjoys their experience of training they are more likely look forward to their next training and are more likely to work harder and try new things while training. Also at Lift I had the chance to create a new website for their company getting use my creative side and allowing me to practice a form of marketing. One of the most beneficial things I got to do was sit down and help manage the budget for the company and learn the inner workings for running a personal business. During the business meetings, I got to use the budget planning I learned in Health Promotion management course at UWSP.
At Lift I was taught specific training principles, workouts, and drills to train speed and power athletes in performance training. Performance training is teaching athletes how to use the muscle and speed in a sport specific form. Allowing for faster accelerations, change of directions, and skills associated with the athlete’s specific sport. I also had the opportunity to create my own groups fitness classes. In creating classes I wanted offer one class that was geared for your already fit individual looking for a class to push their fitness and then the other class I wanted to create a class the was great for the beginner or the individual just returning to exercise. After creating the classes I had to then advertise to get new people into the gym to take the classes. The way I accomplished that was creating a post card handout, to pass out door to door, advertising the new classes and offer a few free classes if you brought the post card in to the first class.
In the above photo, I can be seen demonstrating a balance strength combination using ropes. The use of adding an element of balance to a strength exercise is a benefit for athletes because it teaches them to use the muscles they are strengthening while having to focus on another task. The reasoning behind this is because when playing a sport, you never get to stand still and use a muscle. While playing a sport and trying to use muscle it adds the need of good balance to execute well. This is one of the key principles behind performance training that sets it apart from regular fitness training.


  1. Behavior:
    1. Work with Craig in learning proper training techniques for speed, agility, and power with the end goal of working with clients and preforming parts of the clients training on my own. Learn how to properly motivate and keep the clients motivated to work towards their goals. Learn how to measure and track progress of the clients. Recruit new clients to train to apply the skills I learn.
  2. Promotion and Marketing:
    1. Start a new circuit/boot camp classes for adults. Tasks for the new circuit/boot camp classes will be designing the class, coming up with the class descriptions, and naming the classes. Learn how to effectively market programs using social media and Boost. Create brochures or postcards for classes and training programs delivered to neighboring businesses and houses.
  3. Organizational Experiences:
    1. Lean how to set prices for group exercise classes, personal training, and full training camps. Learn the inner workings of L.I.F.Training business model including budgeting, facility maintenance, and how to effectively lead a work force. Learn how to manage an appropriate number of clients where you are making money but have not taken on so many that the quality of the programs decline.

Craig Wyttenbach
3225 Parmenter St.
Middleton, WI, 53562
(608) 279-2761



UW-Stevens Point Students Who Completed Internship

  • Louis Lang, Summer 2017 (pictured above)

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