Research findings from the UW-Stevens Point Center for Data Analytics show the costs of acquiring new customers are estimated to be 3-5 times higher than retention costs. UW-Stevens Point’s Sentry Endowed Chair Kurt Pflughoeft and data analytics alum Alick Corbley ’23 presented their research on customer retention at the World Conference on Data Science & […]
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The following article was originally published in the Center for Business and Economic Insight Fall 2020 Report. by Kurt Pflughoeft, Ph.D.Sentry Endowed Chair of Computational Analytics; Director of the Center for Data Analytics Data analytics is all the buzz at many corporations subsuming areas such as business analytics and business intelligence. The goals of data […]
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News Release | Photos | Video | WSAU | WSAW | WAOW Stevens Point Journal | Stevens Point City-Times | Portage County Gazette Sentry Insurance presented the University of Wisconsin-Stevens Point with the largest donation in the university’s 122-year history Tuesday, March 8. The gift of $4 million will endow two new faculty positions and […]
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